Speaker Q&A: Posy Brewer, Voiceover Artist
Posy is an multi award-winning voiceover artist who has worked with many leading brands including Next, Morrisons (yes that’s her voice, when you put that loaf of bread in your bag at the self-service checkout!). Lego, HSBC, DFS and many more. Posy shares her insights with us here if you are thinking that becoming a voiceover artist is for you!
From a client perspective what are the most important qualities of a voiceover artist?
A broadcast professional studio. A good voice is skilled and trained. Experience is also key as with an experienced voiceover artist and actor you will get a better result and painless experience. They know what they are doing. I always offer my clients a custom demo so they can here the sample, the studio-quality and different styles and paces with the script that they provide. This helps the clients and I always get good feedback from doing this.
Here are some posts that might be of use to provide or use…
What is the biggest obstacle to marketing yourself as an individual?
Not having enough budget to promote oneself or employ extra people to help with admin or marketing.
People who think it is an easy job and try to say they are a voiceover who have no real accredited skills or training from drama schools or voice coaching (Not online coaching or online courses). Selling the dream. It’s hard to keep maintaining yourself and marketing yourself when people are offering services with poor quality studio setups and no real experience or training.
What demos should I have prepared?
As many as possible. It depends on the area you want to work in or that your voice is suitable for. You need to be realistic and understand your voice as a tool. Some voices are perfect for say imaging and promos, but just not right for e-learning for example. A trained actor can also adapt to different areas of work. But saying that not all actors can do voiceovers. I was useless at stage combat at drama school, but great when it came to anything vocal. I was also rubbish at trying to be a lion! 😉 Know what you are good at and your strength and target that area.
Ideally, you should use real samples of your previous work to put in your demo.
Do I need to have a background in the business to have a voice over career?
Yes, I do believe so to stay in the business. When you understand your craft then, of course, you can provide a great service and great job on that particular project. Just like a lawyer has to do train to become a lawyer, so does a voiceover artist need to train and learn that skill.
I’m fluent in multiple languages. What sort of voice over work should I pursue?
All of them, but your native one should be your priority as that is the strongest. Also, it depends on how fluent. I would have a demo of each language if you can.
Again ideally you should use real samples of your previous work to put in your demo.