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11 Feb 2021

Eurosport To Create Twice-Daily Olympics Highlights Show For Snapchat

Jake Bickerton - Broadcast Sport
The twice-daily show aims to bring the Games to a new generation of fans.

Discovery has announced it is producing a Snapchat series called The Eurosport Olympics Daily Show to “bring the Olympic Games to a new generation of fans.”

The series will showcase the best of Discovery+ and Eurosport’s Olympic Games content and coverage and will be hosted on Snapchat’s Discover platform.

The Eurosport Olympics Daily Show on Snapchat will begin with the Olympic Games Tokyo 2020 and Olympic Winter Games Beijing 2022, which are less than six months apart.

The production will include:

  • Two daily episodes every day during the Olympic Games, featuring highlights of the biggest and best moments, available on Snapchat in Europe
  • The episodes will be available in local language episodes every day of the Olympic Games in French, German, Italian, Spanish and English
  • ‘Road to Tokyo’ and ‘Road to Beijing’ content in the run up to the start of each Games, following teams and athletes from around the world
  • Content created by athletes and influencers, combined with Discovery’s focus on the most relevant local stories and national heroes

Discovery and Snap have created tailored marketing solutions for brands that might want to get involved with the series and target the anticipated audience.

Andrew Georgiou, president, Eurosport and global sports rights and sports marketing solutions, said: “It can be argued the world has never needed an Olympic Games more than it does at this time, bringing a rare moment of global togetherness that will be uniquely relevant and inspiring for every generation. In addition to introducing our sports streaming content to a broad audience through discovery+, collaborating with Snap to bring Eurosport’s content to younger generations provides the ideal opportunity to tell the stories that really matter, both on and off the field, and will bring the Games experience to life.

Ben Schwerin, SVP of content and partnerships at Snap added: “We’re thrilled to expand our partnership with Discovery as we head towards the next two Olympic Games in Tokyo and Beijing. Sport has an amazing way of connecting us, so we’re grateful to be able to showcase such inspiring content to our community on Snapchat, bringing them to the heart of the games from the comfort of their phone.”

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