Industry News

With all of this competing, and sometimes contradictory, information flying around, it can be hard to tell what you should believe and build your plans on. Especially when everyone appears to have a stake in how AI is portrayed, be that its supposedly apocalyptic power, the assertion that it’s a modern version of the dot-com bubble, or the lucky happenstance that the company you work for actually has all the answers.

In addition, much of this hype and criticism isn’t tailored to the media industry and its interests. This is a major issue while broadcasters, production companies and others attempt to navigate the audience’s shift from linear to streaming and social media as well as declining traditional ad revenues, at the same time as planning for this AI-enhanced future.

AI has the potential to help with these issues, with personalised content and ads as well as fully generated content, especially in short form, already out there. However, this may well come at the cost of jobs, production values, and journalistic rigour, despite the regular assertion from tech giants that they are merely “unlocking creativity”.

With this sea of information and misinformation in mind, last year we launched free-to-read online publication AI Media News to try and shed more light on what is happening with AI in the creative industries, and what could be next. We also put together two days of content in the new AI Media Zone at MPTS 2025, gathering the opinions of those working with AI in media to see where they believe it fits in.

On top of that free content, we run the AI Creative Summit, a paid ticket one-day conference with its third iteration taking place at BFI Southbank on 18 November. Speakers for this year include former Channel 4 chief executive Alex Mahon, as well as senior executives from the likes of ITV, ITN, Hat Trick Productions, Framestore, Particle 6, FlightStory Studios and IBM.

Together, this offering hopes to give the media sector a better idea of what is happening in AI, and how its developments could change how broadcasters and production companies will have to approach current and future planning. While government, tech giants, and more are coming together to push the adoption of AI, we hope this information will give the industry a better idea of where the technology can help, and where it is best to avoid the hype.

Read more at AI Media News

The AI Media Zone will be back for MPTS 2026, so keep an eye out for programme announcements in the new year.