Sky launches Gangs of London NFT collection
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Sky has created a collection of 110 NFTs for Sky VIP Members, around the second season of Gangs of London.
The broadcaster says the collection is “designed to further immerse Gangs of London fans and VIP members in the world of Gangs of London.”
Each NFT provides “secret experiences” and never-before-seen content. The unique artwork in the NFTs that depicts major characters from the show, was created by Ferenc Nothof, the Gangs of London Season 2 Storyboard Illustrator.
The NFTs have been developed in partnership with agency AKQA, and have been offered to VIP members via a digital ballot through the Gangs of London NFT microsite.
Sky has also released a graphic novel called GHOSTS around the Gangs of London series. The publication was created by Gangs of London season 2 lead director, Corin Hardy, written by Rowan Athale and illustrated by Ferenc Nothof. The digital version of the graphic novel can be viewed at https://gangsoflondongraphicnovel.com/.
Lucy Johnstone, head of marketing, Sky Entertainment, said: “Developing and minting an NFT collection has been a complex and ambitious project. As a Sky-first, and with Gangs of London being a much-loved Sky Original, with a passionate fanbase, it was important we got it right. The team have done an amazing job of creating something unique and special that speaks to fans and delivers value for our customers.”
Joshua Lim, creative director, AKQA, added: “It’s been an exciting journey collaborating with Sky on Gangs of London, exploring what the future holds for better entertainment experiences and taking the first steps together into a whole new landscape. We realised that embracing the emergence of NFTs would allow us to blur the lines between the physical and story worlds, immersing viewers further into the world of the show and ultimately creating an unprecedented experience shaping the future of entertainment.”
Tim Struthers, head of programme brands, Sky Studios, said: “as a BAFTA-awarding-winning Sky Original, we wanted to expand the world of Gangs of London across new frontiers and felt an original graphic novel was the perfect medium to treat fans of the show to additional content featuring their favourite characters. Working with show creators Pulse Films, season 2 lead director and executive producer Corin Hardy teamed up with writer Rowan Athale and illustrator Ferenc Nothof to bring the graphic novel to life, with this first instalment giving viewers of the show a bridge between seasons 1 and 2; whether they be die-hard fans or those just discovering the first season.”
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