Speakers

"The opportunities for engaging with content are evolving. With Immersive, we can now inhabit experiences by placing audiences at the heart of a (story)world and giving them the power to create real emotional connection and impact."

Over the past 20 years, Adipat has delivered bespoke experience blueprints for various clients in the retail, automotive, healthcare, fashion and entertainment sectors, including Charlotte Tilbury, Virgin Atlantic and Nike, amongst many others.

He has built effective, immersive storyworlds, both for IP and for his own content, where he aims for real-world social impact. His productions across film, TV and theatre challenge audiences to confront their own views about issues including forced marriages and honour crimes. Adipat’s work has played at Edinburgh Film Festival and was a finalist at the Sundance New Frontier Story Lab.

Most recently, Adipat joined Cinesite’s leadership team as Executive Director, XR (Global). An expert in XR experience design and leveraging emerging technology to deliver narrative frameworks for both social and commercial impact, Adipat spearheaded the development of Cinesite’s award-winning Immersive and XR division.

Having originally studied Architecture and having practiced Socio-Spatial Analysis, Adipat switched to focus on more creative and entertainment-based studies, ultimately leading him towards immersive storytelling and experience design. He has achieved MAs in Design Strategy and Innovation, Advanced Architectural Studies and Screenwriting.  On the merging of space and story, he explains, “I've always worked on the liminal edge of storytelling and experience design and find myself exploring this at the nexus between tech, strategy and innovation.”

A world-renowned XR expert and popular speaker, Adipat has worked with several major organisations to develop and promote the creative potential of immersive for enterprise.