Speakers

Ana Betancourt is the co-founder and CEO of Black Goblin, with over 14 years of experience in sound design and creative technology. Her background spans sound research, R&D leadership, and strategic innovation, shaping Black Goblin’s transition from consultancy to tech development. Ana now leads the creation of Thol, an AI-powered tool for custom sound design, while also serving on the board of Creative Edinburgh and mentoring emerging creatives. Her work bridges technology and storytelling, with a focus on accessibility, innovation, and ethical AI in the creative industries.