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Jimmy Keeping

Jimmy Keeping

Director & Co-Founder, Sustainable Film

Jimmy Keeping is a respected Sustainability Consultant with over a decade of experience in the Film, TV and Media industries.  Jimmy has successfully integrated sustainability practices across productions ranging from major studio features to independent television projects. His practical approach combines effective implementation with engaging communication, making environmental considerations a natural part of production workflows.

As a trusted consultant, Jimmy works with companies to develop, implement and update comprehensive sustainability policies and working guidelines. His contributions have helped establish industry-standard practices that balance environmental responsibility with production requirements. Jimmy specialises in sustainability strategy development and data analysis for media productions. Through thorough assessment and thoughtful planning, he creates bespoke sustainability frameworks that deliver meaningful environmental improvements. His analytical approach to environmental data provides productions with valuable insights for informed decision-making, demonstrating that sustainability enhances production quality and efficiency.

Jimmy holds a BA (Hons) in Film and an MSc in Sustainability and Environmental Management. He is also a Practitioner Member of the Institute of Environmental Management and Assessment (PIEMA).

Jimmy effectively combines film industry knowledge with environmental expertise, establishing himself as a valuable consultant who helps productions integrate sustainability in a practical and beneficial manner.