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AI in the media industry: Cutting through the noise

AI in the media industry: Cutting through the noise

25 Sept 2025 Max Miller, Senior Reporter, Broadcast Sport & Broadcast Tech
It’s hard to go a day without hearing something new about AI and its capabilities these days, such as how it can help with that common refrain of, “doing more with less,” will cause the end of the wor …
Adobe enhances GenAI image creator Adobe Firefly
Adobe has unveiled a new feature in Adobe Firefly called Structure Reference.' The company says Stucture Reference will bring new levels of creative control to users. Using Firefly generative AI, Stru …
Ateliere to develop end-to-end GenAI media supply chain
Ateliere is developing an end-to-end GenAI powered media supply chain. It aims to automate ingest, management and monetization of content. Ateliere has established an AI Advisory Council, comprising o …
Autodesk acquires Pix
Autodesk has acquired production management software business Pix from parent company X2X.' Autodesk aims to connect Pix's solution with its tools through its Flow media and entertainment cloud platfo …
Adobe unveils GenAI dubbing and lip sync tool
Adobe has unveiled a 'sneak peek' of a new generative AI innovation simply titled, Dubbing and Lip Sync. Dubbing and Lip Sync is a GenAI model that provides a very straightforward means of translating …
Accedo acquires Easel TV
Accedo has acquired Easel TV, the UK-based provider of advanced streaming technology. The acquisition will bring the Easel TV SaaS platform and the Accedo One SaaS platform under one roof. The Easel T …
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